How Stape speeds up DNS configuration for server-side custom domain setup using Entri Connect

Stape is an all-in-one solution for server-side tracking, providing seamless integration with Google Tag Manager and various platforms. The platform offers powerful tools like custom tags, variables, and APIs to ensure accurate, reliable, and efficient data collection. Stape helps businesses improve their tracking infrastructure, enhance data quality, and optimize marketing performance with minimal hassle.

When creating and hosting a GTM server-side tagging container, the custom domain configuration is essential for improving security, ensuring better data privacy, and providing a more reliable tracking setup. 

DNS records are crucial for the proper configuration of a custom domain. These records ensure that the domain is correctly linked to the server-side tagging container, directing traffic to the correct endpoint.

The problem

Many people face challenges when adding the correct DNS records for setting up a custom domain. It’s common to make mistakes during the process, as it requires careful attention to detail to ensure that the domain is properly linked, and the correct records are added to the server-side tagging container, and that necessary existing records are not overwritten. 

However, most users are not familiar with this process. This lack of familiarity often leads to frustration and delays in getting everything up and running. Generally, if you have experience with DNS configuration, it may take about 10-30 minutes to add the necessary records (such as CNAME or A records) for a custom domain. However, for those without technical experience, it could take longer as they may need to review documentation or ask for help.

As a result, Stape's support team receives lots of tickets and requests for help regarding DNS configuration. Users often reach out for assistance to ensure that their custom domain is correctly set up and that the server-side tagging container functions as expected. Stape's team is dedicated to helping guide users through the process, but the volume of requests indicates how common and complex this issue can be for many.

The solution

Stape has integrated with Entri Connect, the only API for DNS configuration, to address these issues. Entri now automatically handles DNS record configuration for Stape users, providing a seamless experience that simplifies domain setup with just a few clicks.

To do this, the user simply logs in with their DNS provider credentials via Entri to grant State one-time permission to connect the domain. This easy process eliminates the need for manual configuration, reducing the chances of errors and making it much easier for users without technical expertise to set up their custom domains. 

Entri takes care of the complex DNS setup automatically, ensuring that all necessary records are added correctly and efficiently. This solution significantly reduces the time spent on DNS configuration and helps avoid the common mistakes that often lead to container setup issues. 

With this approach, Stape’s support team also sees fewer tickets related to DNS configuration, enabling users to get started more quickly.

“We’ve noticed a decrease in incoming tickets to our support related to DNS configuration, indicating that clients are successfully setting up custom domains with fewer questions. Special thanks to the Entri team for their ongoing support. It’s great to see our users satisfied, as it reflects our commitment to making data tracking more accurate and compliant for everyone.”

Denis Golubovskyi, CEO of Stape

To sum up

Stape’s team is excited to have found a solution with Entri Connect. With just a few clicks, their users can easily set up their custom domains, making the process faster and more reliable. This not only reduces the chances of mistakes but also saves valuable time for both the support team and the users themselves.